A smoking grill concept launches his new store in North Austin. Matt Roth, chef and owner of Ted’s Farm Food Truck, expands his mini-meat empire with the debut of Smokin ‘Beauty, a concept that blends Vietnamese influences with classic Texas barbecue.
The new restaurant, which will open on Friday August 28th at 11806 N. Lamar Blvd. officially opening was inspired in part by the Vietnamese heritage of Roth’s wife, Thao.
Smokin ‘Beauty’s opening menu reflects this meaty fusion of east and west. Brisket Banh Mi, Banh Mi Cheeseburger, and Pork Belly Banh Mi are served alongside side dishes such as sriracha and soy sauce.
Additional menu items include a double cheeseburger and a brisket barbecue sandwich. All items are available individually or as a combination with French fries, potato salad, coleslaw and creamed spinach.
“When Roth married his wife Thao, they also married their love of food,” said a press release. The new stationary space allows Roth to further expand on the menu he developed at Ted’s Farm and as a co-founder of Wonder Pig.
Vietnamese fusion also inspired Smokin ‘Beauty’s cocktails, which are also available to take away. In addition to juicy drinks, guests can choose from a menu of craft beer and non-alcoholic favorites such as Mexican Coke and Big Red.
Opening in the age of COVID-19 brings some challenges, but with two courtyards and a drive-through, the North Lamar room is well equipped for social distancing.
The restaurant requires staff to wear masks and gloves at all times, disinfect contact areas every 30 minutes, and disinfect tables after each customer. All customers entering the restaurant must also be masked unless they eat or drink, which is mandatory in the city of Austin until at least December 15th. In addition, a maximum of eight guests can sit at a table in Smokin ‘Beauty and there is no seating at the bar.
Smokin ‘Beauty celebrates its grand opening on August 28th from 4pm until the sale.