BBB warning consumers to beware Austin City Limits ticket scams

Tickets to events in Austin sell out in record time

It’s just one example of pandemic fatigue and pent-up demand, says Visit Austin’s Tom Noonan.

Tickets for the return of the highly anticipated Austin City Limits (ACL) festival sold out in record time. Weekend tickets were available for purchase on May 20th and were sold out by 3:00 p.m. Day passes went on sale on May 25 and sold out within hours, forcing potential attendees to search for ACL tickets on third-party websites or resale markets.

Last year, the Better Business Bureau received over 200 reports of counterfeit ticket fraud for various events through BBB Scam Tracker. BBB and the National Association of Ticket Brokers (NATB) are working to raise awareness and educate fans about the smartest ways to buy tickets on the secondary sale market to combat counterfeit ticket fraud:

  • Look at your source. There is a huge difference between buying a ticket from a professional ticket broker and buying a ticket scalper. While dealing with the latter can result in obtaining valid tickets, the risk of encountering a scammer is significantly higher. Always use caution when buying from sources that are not members of NATB or the Better Business Bureau.
  • Research the seller / broker. Brokers who are members of NATB offer a 200% purchase guarantee on tickets to protect consumers who use their services. Visit to confirm that you are purchasing a ticket from a NATB member’s resale company.
  • Check the website encryption. Make a habit of always looking for the lock symbol in the website address, which indicates that a secure shopping system is protecting the website. BBB strongly discourages disclosing banking information to websites that are not secured.
  • Know the refund policy. Only buy tickets from a ticket reseller who provides clear information on the terms and conditions of purchase. Avoid vendors who don’t specify where the seats are or where tickets can be picked up. If the offer seems “too good to be true”, trust your instincts and do a thorough research of the seller before purchasing tickets.
  • Use protected payment options. Debit cards, wire transfers, and cash transactions are risky as it is difficult to recover money when purchasing for invalid tickets. BBB recommends using credit cards for all online purchases as they provide additional protection for consumers to receive a refund.
  • Check tickets. If you have any doubts about the authenticity of a ticket received, present it to Will Call or the venue’s customer service center. They will let you know if the ticket is legitimate and explain what a legitimate ticket should look like for their venue.


If you have been the victim of fake ticket fraud, report it to BBB Scam Tracker. The information provided could prevent another person from falling victim to it. For more information on ticket fraud, please visit


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