Brisket, tamales, and beer are common staples on Austinites shopping lists. But it’s 2020 and everything is strange. No wonder our shopping habits reflect some unexpected foods we tried for this year.
To uncover the habits, Instacarts New Year, New Cart Report analyzed buying trends and consumer survey data to identify “Changes in shopping behavior, purchasing preferences and attitudes towards food after nearly a year of COVID-19 pandemic life …” uncover. The report also states which ingredients are likely to be the top shopping lists in 2021.
Texas go-tos like tacos, chilli, and salsa aren’t what Austinites crave. Instead, surprising ingredients like anchovies, chickpeas, and oat milk top the list of trending foods.
The grocery delivery company finds that Austin anchovy sales are up 24 percent year over year, while chickpea purchases are up 37 percent and oat milk sales are up a whopping 135 percent. Gochujang, Korean fermented chili paste, is also a hot seller in Austin, seeing sales jump 38 percent year over year.
Instacart attributes shoppers’ food choices for 2020 as the year of the chef. Research has found that nearly half of Americans – 47 percent – say they cook most, if not all, of their meals at home, leading Instacart to claim, “In one word, food trends for 2020 were unpredictable. “
Case in point: Kewpie Mayo, a rich Japanese mayonnaise, is so popular on local shopping lists that Austin ranks third nationwide when it comes to buying the creamy spread, just behind Seattle and Los Angeles.
And it seems that Austinites traded our 2020-inspired love of home baking for foods that can shrink our waistlines. Austin is the nation’s leading market for keto sales, followed by Houston in fifth place and San Antonio in seventh place, according to the Instacart report.
These same unexpected foods are also trending in these other Texan markets: Chickpea sales rose 38 percent and oat milk sales rose 79 percent in San Antonio. Houston data shows anchovy sales increased 58 percent and chickpea sales increased 36 percent. and oat milk sales rose an astonishing 300 percent.
The pandemic has also changed the way we shop. Instacart’s data shows a noticeable shift, especially when it comes to ordering from buyers. Orders during working hours rose 32 percent this year. This is an obvious indication that by 2020 so many Americans will be working from home playing what Instacart calls “Digital Hooky”. ”
“The events of 2020 forever changed the way Americans shop for groceries and housewares,” said Laurentia Romaniuk, Instacarts Trends Expert and Senior Product Manager. “After months of baking, more drinking, and quarantine comfort foods, our results show the pendulum swings the other way as online consumers head for a new year full of bolder flavors, lower-alcohol cocktails, and dissolution-friendly keto snacks. “