Briggo, a startup specializing in robotic coffee machines, was renamed Costa Coffee BaristaBot after it was tacitly picked up by The Coca-Cola Co. for an undisclosed crowd.
The Austin-based company announced the renaming on October 26th via Twitter after Coca-Cola converted the 12-year-old company into its Costa Coffee subsidiary. The beverage giant bought Costa Coffee for $ 4.9 billion last year and expanded Briggo into Costa Coffee’s offering at some point thereafter. According to Erin Russ, spokeswoman for Coca-Cola, the company’s team joined Costa Coffee as part of the Briggo acquisition.
“Investing in Briggo’s technology and expertise, which includes Briggo Coffee Haus in several key customer locations, was an exciting addition for Costa Coffee,” says Russ. Briggo machines are located in prominent locations like the Austin-Bergstrom International Airport and the Austin Convention Center.
Speaking to Wall Street analysts on October 22nd, James Quincey, Coca-Cola chairman and CEO, said his company was continuing on its journey “to become a global, multi-platform coffee company under the Costa brand.”
Costa Coffee, based in the UK, operates nearly 4,000 coffee shops around the world, as well as a coffee shop and a monastery. It also offers in-home coffee products. The Briggo deal represents Costa Coffee’s entry into the US market.
Costa Coffee BaristaBot’s newly named business is much smaller than that of its parent company. According to Russ, there are currently five active Briggo Coffee Haus self-service kiosks in operation in the U.S., including Austin. All of these machines have been renamed Costa Coffee BaristaBots. Future machines will be marketed under the Costa Coffee BaristaBot brand.
Earlier this year, Briggo announced that its coffee robots would be in a dozen locations by the end of 2020, but that was before the coronavirus pandemic broke out. In 2019, Briggo signed a contract with airport operator SSP North America to install coffee robots at 25 airports in the US and Canada.