Austin Airport is taking a new approach to its marketing efforts and is launching a podcast that will give listeners a behind-the-scenes look at the culture and operations of the second fastest growing midsize airport in the country.
Austin-Bergstrom International Airport’s bi-monthly podcast, The Austin Approach, has got off to a rapid start. The first episode lands on February 4th on Spotify, Apple Podcasts and other major streaming platforms. The podcast is also available on the ABIA website.
The Austin Approach is co-moderated by members of the airport’s performance management and public information teams, also known as Michele and Bryce, and features airport staff interviews, ABIA news and inside stories about the quirks of airport life and remembering the nostalgic anecdotes in Austin. According to ABIA, the 30-minute episodes are “perfect for commuting or while you are waiting for a flight at the gate”.
Highlights of the first episode include the introduction of several airport employees (including 18-year-old ABIA veteran and airport operations manager Towanda Cordon), co-hosts, taking their orders from Whataburger (which recently opened its first ABIA location on the airport’s cell phone) announce lot), and how the city-owned and operated airport has adapted to a pandemic that has battered the aviation industry. (Not really a spoiler alert: ABIA’s traffic was down 63 percent in 2020 from 2019, the busiest year ever.)
After such a challenging year, airport officials hope the new podcast will help reconnect passengers to Austin’s ever-changing transportation hub.
“As passenger confidence continues to grow in the course of 2021, we expect increased demand for air services at AUS,” said Jacqueline Yaft, CEO of ABIA. “‘The Austin Approach’ is a great way to introduce travelers back to their Austin airport and to hear from the AUS team members who are working hard to keep the airport safe and operational.”