Amplify Austin Day 2021 starts Thursday at 6 p.m.

AUSTIN (KXAN) – The ninth annual Amplify Austin Day 2021, a mass fundraiser for nonprofits in central Texas, began Thursday night at 6 p.m.

The regional fundraiser comes at a time when organizations are working harder than ever to provide the families in Texas with the supplies and support they need after last month’s deadly winter storms.

Just like the struggles your family inevitably had over the past year, it may have been just as difficult for nonprofits.

Nonprofits in central Texas are reporting new and major spending due to the pandemic and the suspension of annual fundraisers for safety reasons, which is having a significant impact on the way they operate.

The nonprofit Keep Austin Fed said normal food supplies were disrupted. Restaurants and catering stores were closed and grocery stores were empty, cutting off the standard surplus.

New COVID-19 patients who required additional personal protective equipment for the staff were admitted to the “Hospice Austin”.

“Our employees have really been through some challenging situations,” said Melinda Marble, communications coordinator at Hospice Austin.

And at the “Sammy’s House” childcare provider, who usually looks after children with special needs, more customers from families with low incomes were brought in, protected and looked after.

“We didn’t realize last March what we would be dealing with this March,” said Courtney Kramer, Sammy’s director of home development.

The fundraiser is supposed to last 24 hours and anyone can join to donate to these critical causes. More than 675 nonprofits in central Texas will participate in 2021. This is a decrease from the 760 that participated last year.

“It’s the one day that Austin gets together and says,” Let’s make this a big 24-hour campaign, “said Lisa Barden, executive director of Keep Austin Fed.

Here you can donate to organizations in the region on the event website. Amplify Austin aims to double its unique single donors to 60,000 this year.

“Find something that you are passionate about. There are so many good nonprofits out there. Just give because people are suffering, ”said Marble.

The day is organized by the non-profit organization I Live Here I Give Here. Over the past eight years, the event has raised more than $ 69 million for hundreds of nonprofits in central Texas.

In 2020, $ 12.3 million was raised for more than 760 organizations in seven counties in central Texas.

Where to donate, how to volunteer for winter storm recovery efforts in the Austin area?

The event will also be streamed online on the Amplify Austin Day website. You can see the schedule here.

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